How to Structure a Sticky Sermon

If your sermon isn’t sticky, it won’t stay with those who hear it. If your sermon isn’t sticky, it’ll bounce off them and be lost forever.How to Structure a Sticky Sermon

Crafting a sermon that is memorable involves utilizing some vital ingredients. Those are:

  1. It solves a problem
  2. It’s true
  3. It’s helpful
  4. It’s focused
  5. It’s action-oriented

In order to craft a sticky sermon or a sermon that is memorable, you have to structure your message in a way that naturally includes these 5 vital ingredients. The following sermon structure will make your next sermon sticky. It will stick with your congregation because it naturally includes each vital ingredient of a sticky sermon. 

How to Structure a Sticky Sermon

Sermon Structure


Begin your sermon with a story, an interesting fact, a provocative quote. Don’t just start your sermon slow, but say something that will get people to look at you and pay attention to what you’re saying. You have a very limited time to engage your listeners so that they will stick with you throughout the message. Think long and hard about how you can do your best to get their attention.


From engage, you need to move to tension. What you’re doing here is bringing up some kind of problem. If you engage the congregation with something related to life as a single person, you should create tension around being single. It’s important to do your best to make sure what you say in engage is related to your message as a whole. This will naturally allow you to create tension. The tension you create should make people lean in and give them an opportunity to anticipate the tension being resolved. 

This is the time where people realize how your message will be helpful to them. An easy way to start is to engage and create tension around felt needs. From there you can move to the next section which will strive to resolve the tension. It’s important to note that you shouldn’t strive to resolve the tension so quickly. Be sure to be patient in resolving the tension.


Once you have engaged the congregation and presented some kind of tension, you can now go to God’s word in order to resolve the tension. This is where you set the context for the text at hand and where you walk through the text and teach the congregation what it says. Don’t rush through this. Make sure you make God’s truth the center of your message. 

Happening in conjunction with truth is the next section. It should happen naturally as you are teaching through Scripture and come to a point after you teach through Scripture.


In order to know how to apply the text, you need to know what the text meant to its original author and hearers. Once you know that, you can transfer it to today.

Jesus said this -> this is what it means -> this is what it means for you

As you walk through the text, as mentioned above, application will happen naturally. In addition, though, this section is where you can introduce your big idea/bottom line/sticky statement/tweetable statement. If you can’t boil your message down to one memorable statement, you’re not done with your preparation. People need to take their message home with them. If you can boil it down to one point and wrap that point in a sticky, memorable statement, you are on your way to having a sticky sermon. 


This section could as easily be called reflection depending on what your message is trying to accomplish. Some messages will need inspiration in order for people to be motivated to do something. Other messages will need reflection in order for people to be motivated to examine themselves

This is the time where you can ask great questions. It’s much easier and effective to ask a great question here than it is to say another thing that is true. You’ve done that already and if you’ve done it well, you should be able to ask a question that will cause people to be inspired or will cause people to reflect. 

Another way to do this is to say something like:

  • Imagine what it would be like if…
  • Imagine what your life would be like if…

Engage people’s imaginations here. Get them to do the dot connecting. If you’ve applied the text well, they will be thinking of something that relates to their life already. Just dig deeper in this section and help them move toward the goal.


I wholeheartedly believe in pointing your sermon to an action step. This could be where you invite people to begin their relationship with Jesus. This could be where you assign them some homework like reading Scripture, praying a prayer, or something outwardly. The action step that you point people to has no limits. You could use this time to challenge people to join a small group or to serve in a ministry. It could be a time where you point them to give toward some campaign. It could be a time where you tell them to ask themselves a question every day. Again, this section is limitless. 

Think through what you want them to do in light of your message and spell it out plainly to them.

Messages That Make a Difference

I believe that this way to structure a sermon is highly effective. I believe that if you take time to walk through this structure, that your messages will begin to make a difference in people’s lives. 

By following this structure, you’ll naturally include the 5 vital ingredients to a sticky/memorable sermon:

  1. It solves a problem
  2. It’s true
  3. It’s helpful
  4. It’s focused
  5. It’s action-oriented

Imagine what it would be like to hear stories of people taking action in light of the message that you spent so much time working on. 

It’s time to resolve to no longer have sermons that are made up of random parts that vaguely point people in a direction. Do the hard work of conforming your message to one idea and one focus. When you do, your messages will begin to make a bigger difference than you can even imagine.

Draw the Boxes

If you don’t already have a whiteboard, I highly recommend you get one. It is super helpful to draw the boxes out in the image above and fill them in with an idea or two. If you have to, just use some notebook paper. Once you know the passage of Scripture you are focusing on, you can begin your sermon writing with filling in these boxes. Once you’ve done that, the actual writing of your sermon should be smooth.

Want to improve your preaching even more? Our brand new book will help you do it. Preaching Sticky Sermons is a practical guide to preparing, writing, and delivering memorable sermons. Get your copy today

Grow Your Preaching

If you want to be faithful to the text, prepare efficiently, and craft your sermon memorably, I’ve got just the thing to help. It’s called the 10-step guide to writing a sticky sermon and it’s yours for free. Just click here to grab your copy.

Written by Brandon Kelley

Brandon Kelley is the co-founder of Rookie Preacher and the author of Preaching Sticky Sermons and Crucified to Life. He serves as the Lead Pastor of First Church of Christ in Bluffton, IN. He also writes at You can follow him @BrandonKelley_. Watch his sermons here.


Leave a Reply
  1. hi Brandon,
    thanks for your very catchy video i came across today while seaching help to make a sermon. I am just a simple member of a church for a long time and given assignment as a lay preacher for coming Lent days in which our church goes home to home for daily cottage meetings and Pastor needs help from its members. I have not preached much wexcept for some just routine speaking in such fellowships BUT now i wish to dedicate my time to just telling about Jesus to others since I have witnessed a miracle in the healing of my wife who was diagnosed with brain tumor 3 years ago which shattered our normal family life and i had to leave work to care for her. It is thanks to the merciful healing that she is much better after stressful radiation & chemo treatment and is able to move around and work though gets fatigued easily.
    Please reply to me with help in making sermons, i am assigned to speak on 3 sermons in coming days viz. from Luke gospel 1. Chap. 6/1-11 and 2. Signs of the last days and 3. Road to Emmaus. Can you help?

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